Posts Tagged ‘ Hotel Technology Next Generation ’

Top 10 places to travel virtually

In working with my publicist, they suggested I write a blog on this topic.  Sadly, there are precious few websites and companies offering virtual travel experiences yet.  In my recently published book, I predict this will change dramatically within the next 20 years or so.

But, for now, when you search the web for “virtual travel”, you get websites that really do not offer virtual travel experiences.  Rather, most often, they offer travel agent services for a traditional trip.  On another site an individual who loves planning trips, offers to plan your trip for a fee between $2.00 and $20.00 depending on how many days the trip will be.  Still another shows little thumbnail video clips of scenery from a train trip on the Trans-Siberian Railroad.  The train videos are as close as any of these comes to delivering a “virtual trip” that I have been able to find.  But, it is light years away from the virtual travel experience I envision.

Because applying virtual reality technology to travel is going to be a complex, long-term proposition, it is not surprising that true virtual travel trips are not yet “packaged up” and “productized” for sale, in the same way purely physical trips are these days.  But, it will happen.  When it does, there will be a truly viable alternative to the hassles of “getting there”, and the virtual traveler will be able to experience great destinations without ever leaving their hometown.

With this as background, here is my Top 10 “wish list” for a virtual travel experience, once the technology and content have matured:

  • Florence
  • Katmandu
  • London
  • Montreal
  • New York
  • Paris
  • Seoul
  • Sydney
  • Tokyo
  • Vienna

So, come on hotel and transportation companies!  Start teaming with companies in the high tech, electronic games, and movie industries to put together these virtual trips.

If you haven’t yet, please check out my book – Virtual Travel: Embrace or Expire – for more information on what this exciting new capability has in store for us.  And please, post a comment below or a review of the book. I would love to hear from you.


Virtual Travel

I am proud of my just published book, Virtual Travel: Embrace or Expire.  I hope that you will check it out and let me know what you think.

Here are some testimonials that some of the icons of the hospitality and travel industry and a key business management expert have to say about it.

“A provocative look at how technology can change how we look at travel over the long term.  Virtual Travel is must reading for our industry and for travelers in general.”

– Bill Marriott, Chairman and CEO, Marriott International, Inc.

“The ability to travel virtually will have a profound and lasting impact on the travel industry, and indeed on many seemingly unrelated areas of business and our daily lives.  Virtual Travel gives us all a glimpse into a radically different future and the implications for us all.”

Don Tapscott, Chairman nGenera Insight, and author of 14 widely read books, most recently with Anthony D. Williams, MacroWikinomics: Rebooting Business and the World

“Whether you agree with Shuler’s projections for virtual travel or not, even if only partially right, the implications for the hospitality and travel industry are profound.  He opens our minds to a possible future that is equally exciting and daunting.”

– Doug Rice, Executive Vice President and CEO, Hotel Technology Next Generation

On this blog I will be writing about the future of virtual travel and how I believe it will change the hospitality and travel industry.